NBS Bank has doubled the Charity Shield sponsorship package from K20 million to K40 million for the next three years.
NBS Bank CEO Dr Kwanele Ngwenya disclosed the new deal on Tuesday afternoon during a joint press briefing with the Football Association of Malawi at the bank’s head office in Blantyre.
Ngwenya says the bank, which has been sponsoring the shield for the past two seasons, expects another successful event to continue making a difference through charity works.
“We expect good sportsmanship to entertain Malawians but most importantly, to continue making a difference through charity works. We expect more support from clubs, players, and the public at large to fulfill our promises of reaching out to the next beneficiary.
“This year’s commitment will go towards girl child education by constructing a sanitary center at a yet-to-be-identified primary school in the Central Region.
“It’s very exciting to care for the people and we believe it’s our responsibility to take part in providing solutions to some of the problems that communities are facing. Last year, it was very touching when people lost their homes to cyclone Freddy and when we came in, we saw how excited the victims were on the day we handled the houses to them so we are also looking forward to making another huge difference this time around. As a caring bank, we promise to continue inspiring positive change in our communities through the Charity Shield,” he said.
In his remarks, FAM General Secretary Alfred Gunda hailed the bank for renewing the contract and increasing the package.
“We are very excited that NBS Bank has taken us to another level by doubling the package and signing a new three-year deal with us. This is not a mean feat for us because we are looking at the requirements of the Shield itself that we would like to reach out to those in need in society and the value that we get out of the sponsorship is something that we appreciate because it will take us very far in terms of organizing the whole event,” he said.
This year’s Charity Shield match will see the 2023 quadruple winners FCB Nyasa Big Bullets face Super League runners up Silver Strikers at Bungu National Stadium in Lilongwe.
In 2023, proceeds realised during the NBS Charity Shield were used to build houses of four families who were affected by Cyclone Freddy at Mtauchira Village in Chiradzulu district as well as cushion as cushioning some football stakeholder who were affected by the Cyclone while in 2022, proceeds were used to cushion Cyclone Idai victims in Chikwawa district.
The Charity Shield is the Football Association of Malawi flagship corporate Social Responsibility (CSR) program introduced in 2016 with an aim of mobilizing the football fraternity and the public to raise funds and awareness towards a charitable cause of national significance.
