Mpira TV has generated K105.5 million subscription revenue in the first half of 2024 representing a 258 percent increase in the gross revenue generated during the same period last year.
In 2023, Mpira TV subscription grossed K29.4 million Kwacha between January and June.
The subscription base for the TV across the three host broadcasters Zuku, Azam and StarSat has also increased by 279 percent from 14,060 to 53,345 during the same period.
From the net of K49.3 million, compared to K13.3 million in 2023, the 16 super League teams got 80 percent share of K39.5 million against K10 .7 million last year which represents a 272 percent increase.
Each team has received K2.4 million from K831,000.00 in 2023 .
Football Association of Malawi and Super League of Malawi shared the remaining 20 percent net revenue of K9.8 million, up from K2,6 million in 2023.
Total direct expenses amounted to K56.2 million against K16.1 million in 2023 with K4.1 being administration, K12.3 million for the host producer and the rest to the three host broadcasters.
FAM Broadcasting and Marketing Manager Tulipo Mwenelupembe said the association is happy with the growth in the revenue considering that the season only started in April.
“This revenue is directly from the subscribers across the three broadcasters. It should be noted that our season starts in April and most payments were made between April and June. So, in principle this is revenue for three months.
“We are impressed with the tremendous growth of the subscriber base as well as the gross and net revenue for Mpira TV. Media rights is one of the key drivers of revenue in football and as FAM and SULOM, we are happy that the product has been producing yearly growth and we are looking forward to the second half of the year,” he said.
Mwenelupembe added that FAM expects revenue to grow with the coming in of three Elite competitions in the second half as the first half only concentrated on the Super League and Charity Shield.
“We expect to make more revenue in the last six months because of the three Knockout competitions FDH Bank Cup, Airtel Top 8 and Castel Cup.
“During these competitions we leverage on FAM sponsor broadcast packages, digital Media rights, permitter advertising boards and Free- To– Air revenue.
“Looking ahead, the remaining months are key for us to increase our revenue by intensifying our marketing efforts and involving the clubs in promoting the product. We are looking ahead and we are very optimistic that the next half of the year is going to be a success and that this year teams are going to receive more money as compared to last year”, said Mwenelupembe.
