The Football Association of Malawi (FAM) will this weekend hold the FIFA Women’s Football Campaigns (WFC) in the Central and Northern Regions.

This is one of the three Women’s Football Development programs that FIFA approved for Malawi with an aim of accelerating the growth and development of the Women’s game.

On Saturday the campaign will be officially launched at Civo Stadium in Lilongwe Saturday while in  the north  event will be held at Katoto Secondary School ground in Mzuzu. The Southern region even will be held on June 10 at Mpira Village in Blantyre.

The Women’s Football Campaign’s main objective is to increase the number of Women and girls playing football around the world by promoting the game, creating awareness, and empowering girls through football in a friendly and safe environment.

FAM Technical Director Benjamin Kumwenda, who is also leading the program said through the campaign, the association aims at popularising the game among young girls who will in the end be playing in the U14 Leagues that FAM will launch this year.

“There were number of Women’s Football Development programs for Members Associations to apply and looking at our Women’s football level as FAM, we applied for Women’s Football Campaign, Club Licensing and League Development.

“We are grateful to FIFA for approving all the projects and now we will first launch the Women’s Football Campaign in Lilongwe and Mzuzu on 3rd the 4th June.

“We will establish U14 and U16 Girls Leagues in cities this year. But we noted that few girls play football hence applying for the Women Football Campaign program to raise awareness and promote the game among the young girls.

“The program aims at popularising the game among young girls but also allowing them to play and enjoy the game while at the same time make them become passionate about football and stay in the game”

“We will have Women football ambassadors who will be role models to the girls and will have motivation talks to the girls after the games”, said Kumwenda.

According to Kumwenda, FAM has appointed Scorchers striker Asimenye Simwaka and former Scorchers Captain Linda Kasenda to be ambassadors for the programme.

The Campaign will involve six teams with a total number of 10 players aged between 11-14 per team at each center. The teams will play six-aside matches.

The teams that will participate in the campaign include Ascent Academy, TC 11 FC, Hungry Lions, Chilinde Queens, Kamuzu Institute and Mpira Mmudzi Mwathu in the Central Region as well as Mk Academy, Gafu Sisters, Bico Optical FC, Hardknockers FC, Topik Sisters and Geisha Academy from the Northern Region.

Women’s football is currently a top priority for FIFA and the aim of the FIFA Women’s  Football Campaign is to promote player participation and development across the World through the organization of a one-day promotional tournament where fun is the priority and the game of football is its teacher.