MEDIA RELEASE
The Football Association of Malawi (FAM) is excited to announce Kwenda as its first e-ticketing partner for all FAM-organized matches, marking a huge milestone in the association’s transformation agenda to be more innovative, efficient, and modern in developing the game of football.
Fleetwood Haiya, FAM President, said: “We are excited to partner with Kwenda, a local e-commerce company offering top-class innovative solutions. This partnership provides an innovative platform, convenient for our fans to access our services. As we pilot this new innovation at the 2024 NBS Bank Charity Shield, we are hopeful that this is a step in the right direction as we elevate the profile of our football and deliver value to our stakeholders.”
Lumbani Gondwe, CEO and Founder of Kwenda, said: “We are proud to partner with the Football Association of Malawi and play a role in transforming how fans engage with Malawian football. Our e-ticketing solutions are designed to enhance the fan experience by offering secure, convenient, and efficient services with seamless payment options. Fans will be able to purchase tickets using various payment methods, including Airtel Money, Mpamba, Visa, and MasterCard’s. We look forward to supporting FAM’s vision of modernizing football operations and bringing fans closer to the game they love.”
The partnership will officially launch with a pilot run at the 2024 NBS Bank Charity Shield, where fans will be able to purchase tickets online.
This collaboration reflects FAM’s commitment to leveraging technology to enhance operational efficiency, improve fan engagement, and generate new revenue streams to support football development across Malawi.
ABOUT FAM
The Football Association of Malawi (FAM) is the governing body for football in Malawi. It is responsible for organizing national competitions, developing football programs, and representing Malawi in international football matters under the Confederation of African Football (CAF) and FIFA.
ABOUT KWENDA
Kwenda is a leading Malawian e-ticketing and travel technology startup company. Building an end-to-end digital infrastructure to digitize travel services in Malawi and the rest of Africa. Kwenda’s mission is to simplify travel using technology and is committed to supporting local organizations and Malawi in the digital transformation journey.
ENDS-
For further information please contact:
FAM Communications Department
Email: communications@fam.mw
