Media Release: 2023 AFCON Qualifier: Malawi vs Ethiopia, Match Ticketing and Fan Engagement report

The Football Association of Malawi (FAM) has put together a number of initiatives to ensure a lot of Malawians have the opportunity to watch and support their beloved national football team, The Flames, as they kick-off their 2023 Africa Cup of Nations qualifiers by hosting Ethiopia on 5th June 2022 at the Bingu National Stadium. The initiatives include:

  1. Match day Ticketing Period

For the first time, the fans have been given an opportunity of more time to purchase tickets in advance. The advance ticketing period will run for two weeks from 23rd May 2022 to 4th June 2022.

2. Ticket Pricing

The tickets have been competitively priced to enable a lot of Malawians to watch and support their beloved national team, the Flames, playing at home for the first time after the team’s impressive performance at AFCON finals in Cameroon. FAM has gone further to offer discount incentives on all tickets bought in advance therefore ensuring savings for all pre-sale ticket buyers.

Ticket CategoryStandardVIPCorporate BoxCar Pass
Advance ticketK2,000K8,000K10,000
Match day ticketK3,000K10,000K15,000K500
  • Tickets Sales outlets

The tickets have been conveniently distributed to locations closer to our football fans. The locations include Area 18 Puma Filling Station, Acres Gateway Mall, Mbowe Puma Filling Station, Kafoteka Filling Station, Kawale Energem Filling Station, Area 23 Puma Filling Station, Walker’s Total Filling Station (Biwi Triangle), City Centre Puma Filling Station, Likuni Enegerm Filling Station, Kanengo Puma Filling Station, Area 25 Sana Shop, FDH bank branches (Blantyre & Lilongwe cities) and Bingu National Stadium.

. Corporate Clients 

FAM has made special arrangements for corporate boxes to be centrally managed at Bingu National Stadium. This approach will give executive clients convenience and easy access to customise and organise corporate boxes to their liking.

Flames Fan Engagement 

Through Town storming activations, the Flames Moto crew will storm Lilongwe townships with exciting promotions to get the fans prepared, geared and switched on to watch the Flames play Ethiopia at Bingu National Stadium on 5th June.

  • Flames Moto Connect

FAM has launched a programme called ‘Flames Moto Connect’ targeting school going youth to inspire national patriotism, unity, teamwork, and active sportsmanship. Under this programme, we have invited 20 schools targeting 2,000 learners to watch the Flames match for free. We appreciate these learners are the core of Flames fan base and some of them are future Flames players. It is therefore important that they get exposed and inspired to achieve their dreams at a tender age.

  • Family Stand

FAM has designated two stands at Bingu National Stadium, stands E4 and E5 as ‘Family Stands’. These stands are reserved for family viewing. Some stewards and security officers will be specifically allocated to these stands thereby guaranteeing families to feel safe and secure to bring their children to the stadium. Our aim is to encourage family bonding, interaction and entertainment using the game of football.

. Replica Jerseys Sales Promotion 

FAM is running a special sales promotion of Flames Replica Jerseys to encourage fans to paint Bingu National Stadium red by putting on Flames jersey in support of the team. For each purchase of the Flames jersey, the fans will be given a complimentary standard ticket for the Malawi v Ethiopia match. The promotion runs from 21st May to 4th June 2022.

FAM is upgrading the matchday experience for the fans as one way of celebrating the Flames playing at home and that Malwi is now hosting other countries to play their home matches at Bingu National Stadium thereby profiling the image of the country and improving our game.

We are Raising the bar!


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